Hi! Im not sure about the name.
I also thought this name: Phil "nes collector" Fish.
A fisherman is a nintendo collector, armed with his nes controller he goes fishing for cartridges to a lake. Goes to the local shop to sell some cartridges and buy others to make his collection bigger. He also can buy some stuff (like arcade machines, a bigger tv, a virtual boy...) to decorate his house, this will improve his fishing to find rare cartridges or consoles.